Content Marketing Overview
In a nutshell, content marketing drives sales by sharing information that your customers find useful and can associate to your brand. It involves creating and sharing information that is valuable, relevant, and consistent to attract and retain a clearly defined audience.
Demographic segmentation means dividing a market into smaller groups according to characteristics such as age, gender and occupation.
PPC, which stands for Pay-per-click, is a model of internet marketing in which advertisers pay a fee each time a user clicks on one of their adverts.