MARKETING
How to market only when it’s worth the revenue.
What Is Customer Churn Rate? An Analytical Overview
Customer Churn Rate is the percentage of customers who don’t repeat their purchase. Example of Monthly Customer Churn Rate If a business had 100 active customers at the beginning of […]
Maximizing Customer Lifetime Value
Maximizing customer lifetime value can have a huge impact on your bottom line, because it measures the total profits from average customers, until they stop being your customers. If you […]
What is Cost Per Customer Acquisition?
Calculating Cost per Customer Acquisition (CPA) is an important metric for businesses to understand. CPA is a measure of how much it costs to acquire a new customer, and it can help companies make strategic decisions about how to allocate their marketing budget. In this article, we'll discuss how to calculate CPA and how to use it to make better business decisions.