Archives: Episode

  • segmentationsegmentation

    Demographic Segmentation

    Demographic segmentation means dividing a market into smaller groups according to characteristics such as age, gender and occupation.

  • ppc advertisingppc advertising

    PPC Advertising

    PPC, which stands for Pay-per-click, is a model of internet marketing in which advertisers pay a fee each time a user clicks on one of their adverts.

  • What is Advertising? An Overview

    Advertising means pushing paid messages in the middle of your customers' day to eventually sell them things.