What is Media?
Media is the set of platforms that we use to extend the reach of our own voices. Platforms need goals and roles to be effective, and some are popular among your target customers.
The Influence of Media
Platforms influence our purchasing decisions, preferences, and lifestyle choices, creating a consumer-driven society.
From Papyrus to Digital
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The evolution of media can be traced back to the invention of the first known ad, then the printing press, which revolutionized the way information was disseminated. Over time, technology evolved, and new platforms emerged, such as radio and television. However, with the advent of the internet, the landscape changed dramatically. Today, digital is strong, and print is on life support. The rise of Social gave individuals platforms to express their opinions, and blogging became a popular way to share ideas and experiences or, in most cases, a creative outlet for armchair experts.
- Is a person waving a sign a medium?
- Do you consider sales teams as media?
Types of Media
Paid, earned, owned…
The Future: Technological Advancements and Beyond
Today, we have access to virtual reality and augmented reality, which are changing the way we experience life. Streaming services are replacing traditional TV, and podcasts are becoming popular forms of information and entertainment.
Artificial intelligence is also playing a significant role in the industry, driving personalization and automation. In the future, we can expect to see further advancements in technology, giving rise to new platforms and dooming some of the current ones.