Podcast: Pay Less Per Customer
What is Days Sales Outstanding?
Calculators: The key to understanding days sales outstanding.
What is Sales Benchmarking?
Sales benchmarking is a process used to measure and analyze the performance of sales teams relative to their peers.
Demographic Segmentation
Demographic segmentation means dividing a market into smaller groups according to characteristics such as age, gender and occupation.
What is Customer Conversion Rate?
Customer Conversion Rate is the percentage of people who were exposed to your message, (like those who saw your ads or visited your store) and did what you wanted them to do.
Haggling 101: Paying Less per Customer
Ah, haggling. The age-old art of bargaining, the dance between buyer and seller that can leave both parties feeling like they've either won or lost.
Content Marketing Overview
In a nutshell, content marketing drives sales by sharing information that your customers find useful and can associate to your brand. It involves creating and sharing information that is valuable, relevant, and consistent to attract and retain a clearly defined audience.
What is Cost Per Customer Acquisition?
Cost per Customer Acquisition or Customer Acquisition Cost (CAC) is an important part of running a successful business.
AOV Meaning: What You Need to Know
Average order value measures the average revenue earned with each purchase and can provide valuable insights into the efficiency of your business.
Inbound Marketing, Permission Marketing
Inbound marketing enables businesses to attract, engage and delight their target audience in a non-intrusive manner.
Maximizing Customer Lifetime Value
Maximizing customer lifetime value can have a huge impact on your bottom line, because CLV measures the total profits from average customers, until they stop being your customers
Maximizing Profits Through Sales and Marketing Integration
Sales and marketing integration plays a vital role in maximizing profits for your business.
SEO. An Overview
SEO is the practice of improving the visibility and ranking of a website or a web page in search engine results pages (SERPs).
What Is Customer Churn Rate?
Customer Churn Rate is the percentage of customers who don't repeat their purchase. It measures customer retention after a renewal cycle.
What Do Sales Leaders Do?
Sales leaders are responsible for maximizing sales and helping to control customer costs.
