Podcast: Pay Less Per Customer
Media can take many forms, from traditional newspapers and television to social media and streaming services. Each platform offers a unique way to interact with information, entertainment, and shopping opportunities.
Customer Conversion Rate is the percentage of people who were exposed to your message, (like those who saw your ads or visited your store) and did what you wanted them to do.
In a nutshell, content marketing drives sales by sharing information that your customers find useful and can associate to your brand. It involves creating and sharing information that is valuable, relevant, and consistent to attract and retain a clearly defined audience.