Podcast: Pay Less Per Customer
What is Revenue Churn Rate?
Revenue Churn Rate measures losses from existing customers at the end of regular periods.
Market Segmentation: Find Your Customers
Market segmentation shows your business its better customers.
What is Advertising? An Overview
Advertising means pushing paid messages in the middle of your customers' day to eventually sell them things.
What is Net Promoter Score ®?
Net Promoter Score ® (NPS) is a customer loyalty metric, which indicates the likelihood that a customer will recommend your business to a friend or a colleague.
PPC Advertising
PPC, which stands for Pay-per-click, is a model of internet marketing in which advertisers pay a fee each time a user clicks on one of their adverts.
What is Days Sales Outstanding?
Calculators: The key to understanding days sales outstanding.
What is Sales Benchmarking?
Sales benchmarking is a process used to measure and analyze the performance of sales teams relative to their peers.
Demographic Segmentation
Demographic segmentation means dividing a market into smaller groups according to characteristics such as age, gender and occupation.
What is Customer Conversion Rate?
Customer Conversion Rate is the percentage of people who were exposed to your message, (like those who saw your ads or visited your store) and did what you wanted them to do.
Haggling 101: Paying Less per Customer
Ah, haggling. The age-old art of bargaining, the dance between buyer and seller that can leave both parties feeling like they've either won or lost.
Content Marketing Overview
In a nutshell, content marketing drives sales by sharing information that your customers find useful and can associate to your brand. It involves creating and sharing information that is valuable, relevant, and consistent to attract and retain a clearly defined audience.
What is Cost Per Customer Acquisition?
Cost per Customer Acquisition or Customer Acquisition Cost (CAC) is an important part of running a successful business.
AOV Meaning: What You Need to Know
Average order value measures the average revenue earned with each purchase and can provide valuable insights into the efficiency of your business.
