Tag: acquisition metrics

  • what is cpm?what is cpm?

    What is Cost Per Mille (CPM)?

    Cost per Mille or CPM is the cost of displaying an ad to 1,000 people. It is used in most platforms, not just online ones.

  • average order valueaverage order value

    AOV Meaning: What You Need to Know

    Average order value measures the average revenue earned with each purchase and can provide valuable insights into the efficiency of your business.

  • customer conversion ratecustomer conversion rate

    What is Customer Conversion Rate?

    Customer Conversion Rate is the percentage of people who were exposed to your message, (like those who saw your ads or visited your store) and did what you wanted them to do.