Tag: retention metrics

  • revenue churn rate and its effects on your bottom line.revenue churn rate and its effects on your bottom line.

    What is Revenue Churn Rate?

    Revenue Churn Rate measures losses from existing customers at the end of regular periods.

  • return on marketing investmentreturn on marketing investment

    What is Return On Investment?

    Return on Investment is a ratio that measures the performance of said investment. You can use it to evaluate potential or past profitability.

  • the horrors of customer churn ratethe horrors of customer churn rate

    What Is Customer Churn Rate?

    Customer Churn Rate is the percentage of customers who don't repeat their purchase. It measures customer retention after a renewal cycle.