Tag: sales and marketing management

  • quantitative forecastingquantitative forecasting

    What is Quantitative Forecasting?

    Quantitative forecasting can seem intimidating, but with the right knowledge, it can be a valuable tool for any business. In this article, we will break down the various methods of quantitative forecasting so that you can make informed decisions and confidently plan for the future.

  • what is marketing strategywhat is marketing strategy

    Marketing Strategy Overview

    Marketing strategy is the alignment between a company and its market opportunities, applied through plans and tactics.

  • what is cpm?what is cpm?

    What is Cost Per Mille (CPM)?

    Cost per Mille or CPM is the cost of displaying an ad to 1,000 people. It is used in most platforms, not just online ones.